Connect with us

App Store & Information

Digital payment surpassed the Debit cards

Published

on

Between all the chaos and echoes of demonetization, One thing has achieved in a Positive way, i.e., There is a growth in digital payment mode by bank customers post-demonetisation whereas there has been a decline in usage of debit cards.The National Electronic Funds Transfer (NEFT) volumes have grown upwards of 30 percent with a further around 10 percent improvement in per-transaction size, resulting in around 40 percent growth by value.While growth has come off the low base, it still continues to grow at 100 percent-plus. Instant payment, with ease of choosing the receiver and its 24×7 availability, makes it a very useful and attractive payment system for the customers, consumers and as well as for the businessmen.The debit card has been weak and the total debit card transactions have seen a modest decline — both in terms of value and volume. The remonetized banking system has started seeing more cash-based transactions than before.The chimera which was around India due to this demonetization have given some relief to the central government of India and to the citizens of India as digital payment will scrutinize the brokers, hookers and middleman involve in between any business or other transaction.This digital payment mode and the new system related to it will demolish the Corruption games in between all the transactions in any part of your work or field.

App Store & Information

How whatsapp helps bussiness to grow

Published

on

This app on a mobile phone is a social messaging service that allows the user to send text, images, video and document files from their phone to anyone that is in their contact without using SMS service. It is widely used in communication between friends and family & it’s also very useful as marketing tools. There are millions of users connected through this application. This is enormous as smart marketers are using this application to communicate directly with their clients and potential customers in real time.
Local businesses have been successfully using it to send the vouchers and discount coupons to their local customers. Facebook allows you to connect with your potential audience but WhatsApp takes it to next level.
Whatsapp has features built-in; that is perfect for small businesses and they can use it to advertise their products and business features.

Now let’s see the features in details:-

01. Messages to send:- Beauty of WhatsApp is, it’s not only restricted to messaging with text. This application can be used for promoting your products or services
through text, through video/audio or images. Whatsapp gives you the freedom to create messages in any format that fits your need’.
02. Whatsapp groups:- Here marketers are able to use WhatsApp for creating targeted groups of potential customers.You can generate groups based on different interest and topics. It allows you to deliver pacifically targeted messages right in front of the audience, whichever you want.
03. Advertising campaigns:- Here marketers use WhatsApp for contest and offers. The more offer your customers get, the more happy customers you will have in return.
04. Customer Service:- Because WhatsApp is a basic application, as it’s one to one messaging tool used by the people. It makes great customer service and delivers support. At present, WhatsApp has more followers and users than Twitter.
Since most of the users using it for mass communication which makes easy for the marketers as they can approach their new prospective customers for their business.
It’s marketer’s dream tool. Any small business with some imagination to grow rapidly can for sure use this application to advertise both creatively and innovatively.The future of your business can be very Bright!

Continue Reading

App Store & Information

social media for brand creation and awareness.

Published

on

Is there anyone you know who hasn’t used Facebook, Twitter, Instagram, Whatsapp, Pinterest, LinkedIn?

There is not a single sole left virgin from the touch of social media. Social media profile is the lifeline of any person in the digital space. Because the current world is moving from reality to digital, everything is virtually created. This paradigm shift of personal space in real life to app space in digital life is an intervention and an opportunity for brands to evolve themselves.
Earlier, marketing would confine to promotions through offline vehicles such as newspaper, magazines, televisions, emails, calls, hoardings, announcements and much more. The aim was to inform the customer about the brand and their benefits to increase sales. Today, the aim is the same but the path is diversified. The motive is Customer Engagement and creating Brand Equity.
The birth of digital life has provided ample of space for brands to test and experiment with their marketing strategies. One failed project can be easily rectified with a better solution. The dynamics of succeeding in the digital world are simple yet erratic. If you are hoping to attain untouched heights of reputation, be prepared for the sudden falls.
Through constant tracking of social media profiles of the customers, the brand can easily speak the similar language as the potential customer, i.e to speak what the customer wants to hear. Knowing what your customer expects from you, helps the brand to pitch the correct product or service to the correct person.
If we look at some of the pages created on Facebook like Airtel, Everstylish.com, Madona etc. They stand as a brand because they talk like a brand. Facebook is vigorously used to target the right audience. Once the person clicks “LIKE” in some category say ‘Fashion’, automatically the recommended pages would start displaying a similar type of other pages. New offers and promotion smoothly take space in the daily news feed.
Observing Instagram, where a picture speaks a thousand word, 1-minute story also plays an impressive role to connect with the audience. It provides a brand to explore their area of function and contact directly to their customers. Some of the Brands like “Purplehide” is only operational through Instagram, they provide customized footwear range for all type of people. Correctly using the features of Instagram, many brands have successfully created their brand equity.
Activities on LikedIn are more formal and less adventurous. As it connects people from all professions and expertise, it is a perfect place to create an ‘Identity’. People decorate their profiles with a number of articles, certificates, projects and employment history to leave a positive impression in the minds of the other. Here, the brand is a person.Your LinkedIn profile speaks much more than the viewer is likely to question or know.
Tweets on Twitter are the easiest and the shortest way to communicate with the crowd. People join groups to stay updated about their favorite brands and topics. The first-hand news initially appears on Twitter before going viral on any other platform. For Brands Twitter can prove beneficial to stay in tune with people across the world with a constant generation of content that would keep the customer engaged. Every little bit of information can be updated separately in form of tweets provided with links to land the interested customer on the main page.
Unlimited videos on Youtube are being used to advertise the product or service. I believe that these actions intrude the personal choice of the person, but then you always have the option to ‘Skip Ad‘. Videos are proved to be more effective when it comes to link with the customer on an emotional side. The brand can communicate and showcase what their long term and short terms aims are and how people like us are helping in creating a better world just by consuming their products and services.
The size and reputation of the brand don’t matter. Losing tracks and connections on social media will hamper the all round image. Therefore, updating and creating space in the lives of people even through a small post is crucial for the long run of the brand. Because what is not seen, is forgotten.

Continue Reading

App Store & Information

The significance of website for our business…

Published

on

The significance of website for our business…

A website is a collection of pages representing a company, business or simply an idea on the World Wide Web (WWW) files. The information could be in the form of traditional media including text, images & sound bytes and the more recent media of video and animation.Typically, though not necessary, the first page that your website visitors will land on is the ‘Home’ page document. The homepage is a ‘master guide’ which will lead into to all the other pages of your site.

The word ‘site’ is usually used in the context of the geographical location of a place but a website is not tied to any particular place. It is simply a virtual location in the ‘cyberspace’. ‘Web presence’ can also be used to describe your website.

Depending on your business or idea and the time and resources you have, a website may consist of a one (typically called a ‘brochure’ website) or hundreds of thousands of pages. You should communicate your business requirements to your website design company, which in turn will be able to suggest the number of pages and any other functionality that will be useful for your visitors.

Websites are extensively used by corporates, big and small businesses and even individuals to provide information about their products and services and invite inquiries and hopefully orders. Multiple websites, targeting different geo-locations and languages, can also co-exist having cross-links to files on each other’s sites or even share the same files.

Your Business and websites:

In today’s time of internet popularity and globalization, a web page or website is a dynamic tool in the market for you to both acquire and service your clients. It enables one to make information easily available about themselves as well as the products and services they plan to offer.

Competition has never been fiercer and it has become necessary for every company and business to fight tooth and nail for every inch of that customer share. A website and a good website design combined with marketing and search engine optimization activities are playing an increasingly crucial role in helping businesses and individuals achieve their objectives. Online presence has lowered barriers to entry for smaller players and has provided an instant ‘global reach at practically zero cost’. I am sure everyone has heard of the ‘work from home mum’ who makes thousands of dollars selling products on their e-commerce website. I can hear you say ‘how is that possible’. Well, the simple answer is ‘online presence’ i.e. a website that allows you to sell your products or services to visitors paying through their credit card.

Continue Reading
Khabri Babu Ad

Trending

Copyright © 2017 All Rights Reserved. www.khabaribabu.com

Shares